Russian McDonald’s sells ‘record’ number of burgers
The new, rebranded McDonald’s in Russia appears to be off to a roaring start: The chain sold a record 120,000 burgers on its opening day, the chain’s CEO told Reuters.
“We have never seen such daily turnover in the whole time McDonald’s has worked in Russia,” Oleg Paroev told Reuters in an exclusive interview published on Tuesday. Mr Paroev was the former CEO of McDonald’s Russia.
McDonald’s exited the Russian market in May after 32 years in the country, citing “the humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment.”
The US fast-food chain sold the Russian business to local licensee and businessman Alexander Govor, and it reopened on June 12 under the new name ‘Vkusno & tochka’, which translates to “tasty and that’s it.” A total of 15 rebranded shops opened in and around Moscow on June 12, with another 35 opening the next day, according to Reuters.
Photos from Vkusno & tochka’s opening in Russia earlier this month show restaurants packed with diners.
Last week, James Kilner sent this report on the opening of Vkusno & tochka.